News articles
August 2010: Some Intele-History
On August the 6th 1991 (exactly 19 years ago) we conducted our first commercial, professional appointment setting campaign for a company known then as, Aspen Direct. We were asked to make appointments with the financial services sector ...whilst we were in recession!
The DM spend of all financial services businesses had been slashed to nothing and all companies in that sector were very quiet.
Creating the right collaborative strategy with our client and delivering a staggering 17.6% DMC conversion to appointment rate, the campaign was a complete success. Our MD was approached by the client to form a specialist appointment making company, because it was clear we knew what we were doing.
Nothing has changed. When clients work closely with us, they gain a high level of satisfaction from our results, that are consistent and sustainable. We grow long term relationships. Today, We are still in contact with the client, 19 years on.
July 2010: In House Vs Agency
A lot of companies we speak to think that in-house or home-based telemarketing are more cost effective than using traditional telemarketing agencies. However, our experience in the industry has shown this to not be the case on a number of occasions.
In the education sector, we have found good home workers to typically produce an average of 20 appointments per week, where Intelemarketing's professionally trained executives consistently achieve an average of 30-40 appointments. One example of the good work of a dedicated agency team comes from our experience with an educational software provider - our executives constantly exceeded the results of their in-house team by 66%. This is because we understand the market, how it works and how to identify when to call to maximise opportunities for our clients sales teams.
Our knowledge of the industry is better illustrated through the experiences of our clients:
"Intelemarketing has proven to be our sales ally during our last financial year! Their service has proved to be professional, reliable and very flexible to our times and needs."
"We have used the services of Intelemarketing over the last 12 months to successfully target both the UK school and public library sectors for a number of marketing initiatives. Intelemarketing are extremely professional yet flexible and easy to work with."
We guarantee we will get better results than you are used to, even if you have an in-house team. With our flexible approach to achieving your aims, we can help you improve the effectiveness of your in-house team with our experience and approach. We have been proven to effectively improve enquiry conversion rates within in-house teams that we have worked with.
For more information, contact enquiry@intelemarketing.co.uk
June 2010: Doubling Turnovers
One client has told us this month that we increased their turnover by 100%, doubling their turnover. Our sights are firmly set on increasing this figure even further for them.
The office has been a hive of 'World Cup' related activity this month. Not just for fun though, we held various internal fundraisers to support some selected local charities too.
June was also the month that Intelemarketing joined the social networking revolution, by becoming part of the 'Twitter' community. Follow us here.
May 2010: Challenging the perception of telemarketing
Throughout our long history, we´ve heard many misconceptions relating to telemarketing and we´ve challenged them all. Our core business concept is about offering a consultative approach, giving input into your strategies with as little or as much feedback as you desire. We also have the foresight and experience to challenge your campaigns if we think we can make them work better for you.
We don´t use a generic fix-all solution for our clients. We don´t have agents tied to scripts. We don´t just give you what you want - we work with you to find out what you want to achieve and deliver results designed at exceeding your expectations. That is what gives us the most pleasure and satisfaction.
Our agents are professionally trained in selling and objection handing techniques and know how to get past gatekeepers effectively; importantly they know how to get the appointment in the diary so all you need worry about is getting there and closing sales. We will even organise your diary too.
This approach has been well received by our clients. A leading professional services firm has praised our flexible service and consultative approach...
"Intelemarketing offer a flexible service - like having our own business development team, rather than trying to work with a typical telemarketing agency that need so much nurturing. They take time to listen to our briefs and add valuable input. As a result our campaigns have been a success, with a high level genuine interest and a good return on our investment."
Our first step is always to carry out a free, in-depth consultation to completely understand your business and your aims. Working closely with you, we develop a personalised campaign, with a structured contact plan to ensure every opportunity and piece of data is captured. We believe that this is the best way to carry out telemarketing campaigns and generate new business for all of our clients, and our results and testimonials speak for themselves...
"I had tried many other agencies before I found Intelemarketing but what stands them apart from the crowd is the relationship that I have built with the team, their understanding of our business and the quality of the meeting that are being generated. These guys don´t sell meetings for meeting´s sake, every meeting that we have been to the prospect knew why we were there and had a real need that they needed addressed, it´s all about quality and Intelemarketing have proved time and time again that they can deliver this for me." Business Development Manager, Professional Services.
March/April 2010: Sweet Smell of Success!
We are growing...
There´s just not enough room here at Intelemarketing! The continuing success of our contracts has enabled us to expand into another satellite office within Newbury. Now we´re able to deal with even more satisfied customers and continue our growing conversion rates, we´ve been proven to be up to 1,700% more effective than other agencies thanks to our dedication and focus on key decision makers..
One client from the education sector was so happy with the work that we´ve done that they presented the team with champagne and chocolates on a recent visit. Find out what sort of statistics could make him so happy here.
January/February 2010: Well Done Intelemarketing!
The snow caused a lot of disruptions to businesses, but not enough for us.
Whilst Britain came to a grinding halt over recent weeks due to the arctic like weather conditions, the snow didn't stop the team at Intelemarketing from performing above and beyond expectations. In just five weeks, the team made an impressive, 1939 appointments and 3127 leads for clients.
There has also been a record number of new enquiries, from companies looking to target new prospects. The team is growing ever larger (...as is our client base). If you want to find out more details of the specialist work we can do for you and how we can increase your sales, get in touch with us.
December 2009: It´s Our Birthday!
December saw the year anniversary of Intelemarketing´s relaunch. The year has flown by.
As this time of year is the season of goodwill, Managing Director, Colin Godfrey donated a generous sum of money to a local charity, as chosen by the whole team at Intelemarketing. After a vote, the selected charity was the 'Newbury Cancer Care Trust'. To find out more information about their invaluable work, or make a donation click here
October/November 2009: The Sun in Still Shining
Whilst the rain and the cold might be sweeping its way across most of the UK, the sun is still shining in the offices of Intelemarketing. We had a record breaker in the team, who acheived an amazing 52 appointments in one week - making the recipient of our 'Performer of the Month' award, a rather easy decision.
As well as another fund-raising day for 'Children In Need', we had reporters and photographers in to help us tell the people of West Berkshire about our recent successes, in the NWN Business Yearbook - look for us on page 33.
September 2009: Manager raises hundreds for Cancer Research
Congratulations to Marc (one of Intelemarketing´s managers), who ran 10k yesterday (27th September) to raise money for Cancer Research. Although the hilly terrain and unexpectedly hot sun did not quite match the conditions that he trained in, his time came in at an impressive 1 hour and 3 minutes. The total amount raised was £598 (and growing). Well done that man!
July/August 2009: Staff Satisfaction
As part of our commitment to maintaining high levels of staff satisfaction, we have recently published the results of our 2009 Staff Satisfaction survey.
When asked for 3 words to describe working at Intelemarketing, the following words were the most popular: "Enjoyable", "Challenging", "Learning New Skills", "Happy", "Approachable", "Like a Family".
Then when asked what the staff like about working here, we were pleased to find out the following: "Great staff, from telemarketing agents through to the Managing Director", "Friendly atmosphere", "Real sense of Team work".
Obviously we're delighted, but we're not sitting on our laurels. Our staff are an integral part of our business and their well being in the workplace is paramount to our success. If you would like to work for Intelemarketing contact us on our main number, or email us your CV.
June 2009: How Do They Do That?
At various meetings we have been on recently, people have been so impressed by our metrics and outstanding results, we are constantly asked: "How do you get so many appointments?".
Apart from having an excellent team, full of capable and strong team players, with constant support and training to make sure our client´s message is delivered to highest standard, we have also made an interesting discovery that we'd like to share...
Our reports, from one particular campaign, show that the average number of calls it takes to make an appointment, is 25. We have telemarketing executives that are making up 300 calls a day. That means they can make up to 12 appointments a day!
That's how they do it!
April/May 2009: Busy, busy, busy
April is always a busy time of the year, what with lots of business´s year-end deadlines. The staff at Intelemarketing made no exception to this rule, by making just over 62,000 phone calls in April.
Compared to this time last year, we have grown by 20%, and in the last two months alone, we have taken on 7 new clients, all who have come from word of mouth recommendation.
Busy is never a bad thing.
March 2009: Intelemarketing Raise Money for Comic Relief
"If only we had a pound for every appointment we made!" Well, Intelemarketing did just that on Friday 13th March. The amount of money raised, worked out as £1 for each appointment we made that day.
The total amount raised stands at just over £100. Fund raising activites included a 'Dress Down Day', 'A Celebrity Prizedraw' and a popular 'Cake Sale'.
Marc Godfrey, one of Intelemarketing´s Managers, who organised the day's events said: "I am absolutely thrilled with the amount of money we raised, and the enthusiasm and creativity of the team. Friday was a really fun day, trying to raise as much as we could for such a important cause."
To donate money to Comic Relief click here
January/February 2009: A New Year, A New Set of Opportunities
After only a month into 2009, Intelemarketing can proudly report yet more successes across the board on all campaigns.
Whilst some companies are feeling the pinch and making cut backs, Intelemarketing are still finding the valuable opportunities that clients need to keep them going through these difficult economic times.
January gave us 1,372 new business opportunities created over the telephone, across 8 individual campaigns. Our client´s prospects are looking fruitful.
The start of 2009 isn't looking as bleak as the media are suggesting.
Click here to see what our clients say about us.
December 2009: Intelemarketing Sponsor Beauty and the Beast
Shining Lights presents Beauty and the Beast. On 20th - 21st January 2009 the Shining Lights Youth Theatre, a voluntary organisation supporting talent in Berkshire, will be performing this fairy-tale thriller.
Intelemarketing are proud to sponsor the leading characters, Beauty and the Beast. Colin Godfrey, Managing Director of Intelemarketing, was involved in the founding of the charity and is proud to still be supporting the charity on its 10th birthday.
"It is fantastic that Intelemarketing has decided to support this production, it promises to be a great success, particularly with the lead up to our 10th birthday".
Shining Lights Youth Theatre looks to provide opportunities for young people that they would not find in other youth theatres. The company aspire to provide drama that is challenging and interesting for our members and their audiences. As a self-funding, voluntary organization, they are dependent on a dedicated team of individuals and ex-members who have a passion for the arts.
Visit the Shining Lights website for further information: www.shininglightsyouththeatre.com Tickets for 'Beauty and the Beast' are now on sale from the Corn Exchange box office: 01635 522733.
Welcome to Intelemarketing
On Monday 8th December 2008 CGA Ltd relaunched as Intelemarketing Ltd. Whilst still offering the same professional service and high-quality results, the new brand is a chance to clarify the business and consolidate our propositions.
The rebrand is a really exciting opportunity; the company will be 25 next year and this is the perfect time to refresh our image and really focus on what we are good at, 'Business By Appointment'.
Please have a read through our website, we also have a brochure and case studies to give you an insight into our successful history as CGA. We are looking forward to continuing this success into 2009 as Intelemarketing.
If you have any thoughts of comments about the rebrand or telemarketing, please contact our Business Development team on 01635 582822 or enquiry@Intelemarketing.co.uk.
